How I Achieved My Big Goal 5 Times in a Row — and Still Wanted More

My First Big Goal Achievement: A Festival for 200 People

I checked off one of my goals — organizing a festival for 200 people. Checked it off, and immediately wanted more. So I did it five times.

Why Big Goal Achievement Never Feels Like Enough

As N. Kukushkin wrote in his book Clap of One Hand (highly recommend it):

The purpose of the reward system is not to make us happy — but, on the contrary, to make us dissatisfied.

I was so dissatisfied that I simply couldn’t stop.

The Pattern Behind Achieving Big Goals Again and Again

Why does this happen? It’s simple: every time, the goal gets harder.

I’m almost afraid to imagine what we’ll pull off next year.