English
Corporate Investment vs Venture Capital: How Mature B2B Startups Scale Through Strategic Partnerships
We often talk about the benefits of strategic partnerships, but real-world cases explain market mechanics best. We invited Andrei Kushnarev, Director of the Department of New Digital Products and Solutions, to the Digital Stage to walk through concrete examples of how a mature company can break through its scaling ceiling.
When Corporate Investment Beats Venture Capital for B2B Startups
Many assume that the main growth obstacle is a lack of funding. But today, IT businesses need more than capital — they need the infrastructure of a market leader and direct access to enterprise clients. Maria Tokareva, Head of Startup Relations at X.Technologies (Rostelecom), sat down with Andrei to discuss:
- Why the corporate investment route may be more promising than venture capital for a mature B2B product
- How our assets drive revenue growth in the first years following a deal
- How portfolio companies themselves initiate M&A processes
- How we shield founders from corporate bureaucracy when entering new market segments
Finding the Right Strategic Partner for Your Startup
If you are searching for a corporate partner and want to understand whether the strategic track is right for you, we invite you to watch the episode.
The episode is now available:
Like the video and share your thoughts in the comments.
How would you go about choosing a strategic partner for your product? Under what conditions would you be ready to pursue such a partnership?