Shutting Down a Successful Product: When It’s Time to Let Go

We really do live in a remarkable era. We’ve witnessed the birth of an epoch — and its twilight — within just a few decades.

A Generation That Watched It All

I still remember being a kid, setting up the VCR to record MTV overnight, then running downstairs in the morning with my heart pounding — hoping the tape hadn’t gotten chewed up by the cassette player.

Why Shutting Down a Product Is So Hard

Shutting down products is painful. Especially ones that were once genuinely successful. But sometimes, it’s exactly what needs to be done.