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Growth Hacking Workshop: How to Generate and Prioritize Hypotheses for Explosive Business Growth
Growth Hacking at Scale: What Happened at Yandex Ecom Open Air
Hello everyone!
We hosted one of our largest workshops — “Explosive Growth with Growth Hacking” — as part of the Yandex Ecom Open Air conference, the first B2B festival by Yandex for professionals building online commerce.
Our speakers covered which businesses use Growth Hacking (Yandex, Alfa Bank, 1C, Beeline, Slack, Tesla, and others) and exactly how these companies make fast, accurate decisions that drive real development.
Participants deepened their understanding of Growth Hacking, split into teams, and practiced generating and evaluating hypotheses hands-on.
Workshop Agenda: From Growth Hacking Fundamentals to Hypothesis Testing in Practice
The session covered the following topics:
- What matters more for accelerating business growth — brilliant growth hypotheses or sheer volume of them?
- How Growth Hacking came to be
- Who uses Growth Hacking and how they do it effectively
- Goals and tools of Growth Hacking
- The process of researching high-quality hypotheses and case studies of explosive growth: YouTube, LinkedIn, and Gr8fires
- Practice: finding high-quality hypotheses and ICE prioritization
The Golden Rule of Growth Hacking Hypothesis Testing
By the end of the workshop, participants had internalized the core rule of Growth Hacking: never test hypotheses simultaneously if they affect the same metric. In practice, attendees worked through the hypothesis generation algorithm and independently formulated hypotheses aimed at reducing the Rejection Rate.
Meet the Experts
Andrei Badin — Founder and CEO of Product Lab and Project Services, with over 20 years of experience in leading transformations. Author of the Telegram channel “Manage Differently.”
Andrei Kushnarev — Director of New Digital Products at Rostelecom, developing the Creative Economy, TravelTech, and HR Tech clusters.
Master Growth Hacking for Your Own Business
You can develop Growth Hacking skills for your own business through our comprehensive Product Management course, where you will:
- Learn to launch and manage both internal and external products
- Improve the metrics of an existing product
- Systematize your knowledge and master all aspects of product management in practice
- Get hands-on with 50+ tools and frameworks from the world of product management
- Learn to apply Artificial Intelligence for product management purposes
- Work with Yandex.Metrica, Miro, Figma, OpenAI, and Amplitude
Need a Focused Growth Hacking Training for Your Team?
If your goal is to sharpen your focus specifically on Growth Hacking, we offer a dedicated corporate training program.