Why Real Offline Client Experience Keeps Entrepreneurs Grounded

The Value of Offline Client Experience in Business

I’ve talked before about how important it is to have a business “on the ground.” There is no substitute for the feeling when a real client — not a number on a dashboard — hands you money in exchange for the services you’ve provided.

How Offline Experience Keeps You Focused on the Client

We often lose sight of who our client actually is. Offline projects discipline us and make sure we never forget the person we’re working for.